How to Get Started With SEO for Beginners

What is SEO?

SEO stands for search engine optimization and it is the practice of improving the visibility and ranking of a website or web page in search engine results pages (SERPs).

The goal of SEO is to increase the number of visitors to a website by making it more visible in SERPs. SEO can be divided into two main categories: on-page SEO and off-page SEO.

On-page SEO

On-page SEO refers to the factors that can be controlled by the website owner or publisher, such as title tags, meta descriptions, and header tags. By optimizing these factors, you can help search engines understand what your website is about and what keywords it should rank for.

Some of the most important on-page SEO factors include:

• Title tags: The title tag is the HTML element that specifies the title of a web page. It should be concise and descriptive, and it should include the main keyword that you want to rank for.
• Meta descriptions: The meta description is the HTML element that provides a brief summary of a web page. It should be engaging and informative, and it should include the main keyword that you want to rank for.
• Header tags: Header tags are the HTML elements that specify the headings and subheadings on a web page. They should be used to structure your content and make it easy to read. Header tags should also include the main keyword that you want to rank for.

By optimizing these on-page SEO factors, you can help search engines understand what your website is about and what keywords it should rank for. This can help you attract more visitors to your website and improve your overall SEO performance.





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